Tag: topoffunnel

• PPC Beyond Conversions: Why Upper-Funnel Awareness Drives Long-Term Success

  In the relentless, results-driven world of digital marketing, PPC (Pay-Per-Click) advertising is often viewed solely as a conversion tool, laser-focused on the bottom of the marketing funnel. But what if this approach is selling PPC short? Limiting PPC to just closing the deal overlooks its potential to play a pivotal role in building awareness, capturing…

  Andrew Lee

  29th Oct 2024

  digital advertising, Lead Generation, marketing strategy, PPC Marketing, Search Engine Marketing, Uncategorized

  brandawareness, conversionmarketing, digitalmarketing, googleads, ppcstrategy, topoffunnel