Tag: machine learning
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AI-Driven Marketing: Overcoming Legacy Barriers in Consumer Brands
In today’s rapidly evolving digital landscape, consumer brands face unprecedented challenges. From geopolitical uncertainties to shifting consumer behaviours, the marketing landscape is more complex than ever. Yet, many of us in the industry find ourselves held back by legacy systems that hinder our ability to adapt and thrive in this new environment. This post explores…
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Competing in the Age of AI
Today markets are being reshaped by a new kind of organisation – one in which artificial intelligence runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the same thing happens: Rather than relying on processes run by employees,…
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Unlocking Consumer Minds: The Power of Audience-First Marketing
In a digital landscape cluttered with content, capturing and retaining consumer attention is a formidable challenge. As we navigate through 2024, one thing is clear: the era of audience-first marketing has arrived. Today’s consumers are not just passive recipients of marketing messages; they are discerning individuals who value authenticity and relevance. To succeed in this…
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