Tag: consumer behavior
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Digital Strategy: Insights for SME Success
Strategy – what you do – and planning – how you do it, became amalgamated into strategic planning in the 1960s and 1970s. In the topsy-turvy environment of the late 1980s and 1990s, strategic planning failed to adapt and reinvent itself in the new business climate that was emerging, and failed to deliver its inherent…
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Digital Trust: Tomorrow’s Currency?
In today’s digital landscape, where concerns about data security are ever-present and personal information is commodified, consumer trust stands as the cornerstone of the digital economy. Every online interaction, from e-commerce transactions to social media engagements, hinges on the fundamental belief that personal data will be handled responsibly and ethically. But why is trust so…
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Unlocking Consumer Minds: The Power of Audience-First Marketing
In a digital landscape cluttered with content, capturing and retaining consumer attention is a formidable challenge. As we navigate through 2024, one thing is clear: the era of audience-first marketing has arrived. Today’s consumers are not just passive recipients of marketing messages; they are discerning individuals who value authenticity and relevance. To succeed in this…
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