Tag: ai tools
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AI-Driven Marketing: Overcoming Legacy Barriers in Consumer Brands
In today’s rapidly evolving digital landscape, consumer brands face unprecedented challenges. From geopolitical uncertainties to shifting consumer behaviours, the marketing landscape is more complex than ever. Yet, many of us in the industry find ourselves held back by legacy systems that hinder our ability to adapt and thrive in this new environment. This post explores…
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Boost SME Competitive Edge with Generative AI: 5 Tactics
If you’re managing a small business, or, SME, you’re likely familiar with the challenges that come with competing in a crowded market, particularly, in times of economic uncertainty. The constant struggle to stand out, attract and retain customers, and continuously innovate can be daunting. But what if you’re told you could use generative AI tools,…
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