Category: Uncategorized
-
Getting Noticed: Strategies for New Brands to Shine When Shoppers Aren’t Shopping
In the bustling world of marketing in a crowded marketplace, making your brand shine bright is a challenge, especially when potential customers aren’t actively looking to shop. But fear not. You’re in the right place to discover strategies that can help you make your new brand stand out from the crowd. In this blog post,…
-
Revolutionising Customer Engagement: Embrace Connected Strategies
Are you already adopting the game-changing concept that’s reshaping how businesses connect with customers? Imagine not just meeting but anticipating needs, creating delightful experiences before customers ask. Advocated by Nicolaj Siggelkow and Christian Terwiesch who wrote “The Age of Continuous Connection”, the seismic shift in customer engagement is driven by cutting-edge technologies, forging deeper bonds…
-
Mastering Clear and Compelling Verbal Communication: A 5-Step Guide
Good communication skill is a vital life skill that should not be overlooked. It can help you in many aspects of your life both personal and professional. Whether you’re gearing up for an important presentation, an interview, or simply looking to improve your everyday conversations, the ability to first articulate your thoughts effectively is a…
-
Boost SME Competitive Edge with Generative AI: 5 Tactics
If you’re managing a small business, or, SME, you’re likely familiar with the challenges that come with competing in a crowded market, particularly, in times of economic uncertainty. The constant struggle to stand out, attract and retain customers, and continuously innovate can be daunting. But what if you’re told you could use generative AI tools,…
-
10 AI Companies to Watch
A recent article by Bloomberg listed rising 50 companies that are using artificial intelligence to solve various problems and create competitive advantage in their respective field of expertise. These companies are not only creating innovative products and services, but also attracting huge investments and valuations. Apart from the more notable iconic tech giants, namely, Google,…
-
Navigating Your Skills: A Roadmap for Success in the Future of Work
In today’s rapidly evolving job market caused by economic turbulence and business performance unpredictability, staying ahead of the curve is not just an option; it’s a necessity. As the world grapples with unprecedented changes brought about by the pandemic, the way we work and the skills we need are undergoing a seismic shift. In this…
-
Unlocking the Shopper Behaviour: The Loyalty Reset
Imagine a world where brand loyalty isn’t what it used to be. The landscape has shifted dramatically, and the loyalty reset is leading the way. Kate Conroy, Google’s APAC Go-To-Market Lead for Retail Ads, calls it a game-changer. This shift is both a challenge and an opportunity for smart retailers aiming for sustained profits and…
-
EMBRACING THE AI REVOLUTION: NAVIGATING GENERATIVE AI’S TRUE IMPACT
AI: A Transformative Journey Unveiled. Love it or hate it, the era of artificial intelligence is upon us. It’s capturing the spotlight like never before. Since the momentous arrival of OpenAI’s ChatGPT last November, discussions surrounding the seismic shift induced by generative AI and its large language models have ignited a frenzy of speculation. This…
-
Revolutionizing Marketing in 2023: From Clicks to Revenue and Brand Loyalty
In the ever-evolving landscape of business, marketing has undergone a significant metamorphosis. Gone are the days when success was solely measured by website traffic numbers and social media followers. Today, in 2023, the true essence of marketing lies in its ability to drive sustainable multiple revenue streams and foster brand loyalty through a seamless customer…
-
Navigating Evolving Marketing Channels: Prioritizing Strategies for Success in 2023
Let’s start by restating the obvious. There’s never been a moment in history when there’s been more information available or when the challenges of communicating effectively has been as great. The global economy has rebounded, but the way audiences interact with brands has changed. Studies suggest that an average person consumes four articles, 8,200 words…
andrewkklee.com 