Category: technology transformation

• AI-Driven Marketing: Overcoming Legacy Barriers in Consumer Brands

  In today’s rapidly evolving digital landscape, consumer brands face unprecedented challenges. From geopolitical uncertainties to shifting consumer behaviours, the marketing landscape is more complex than ever. Yet, many of us in the industry find ourselves held back by legacy systems that hinder our ability to adapt and thrive in this new environment. This post explores…

  Andrew Lee

  2nd Oct 2024

  Artificial Intelligence, consumer engagement, digital marketing, marketing strategy, technology transformation, Uncategorized

  ai, ai in marketing, ai tools, Artificial Intelligence, customer data platforms, digital marketing, legacy systems, machine learning, marketing, technology