Category: marketing strategy
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PPC Beyond Conversions: Why Upper-Funnel Awareness Drives Long-Term Success
In the relentless, results-driven world of digital marketing, PPC (Pay-Per-Click) advertising is often viewed solely as a conversion tool, laser-focused on the bottom of the marketing funnel. But what if this approach is selling PPC short? Limiting PPC to just closing the deal overlooks its potential to play a pivotal role in building awareness, capturing…
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AI-Driven Marketing: Overcoming Legacy Barriers in Consumer Brands
In today’s rapidly evolving digital landscape, consumer brands face unprecedented challenges. From geopolitical uncertainties to shifting consumer behaviours, the marketing landscape is more complex than ever. Yet, many of us in the industry find ourselves held back by legacy systems that hinder our ability to adapt and thrive in this new environment. This post explores…
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Mastering Mid-Funnel Marketing: 5 Strategies for Success
The customer journey in a sales funnel is a winding path from awareness to purchase. This journey typically progresses through awareness, interest, consideration, intent, and finally, purchase. Companies deploy strategic marketing campaigns at each stage, guiding potential buyers towards a decision. Savvy marketers craft tailored messages and experiences to nudge customers along this path, addressing…
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