Category: digital marketing
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AI-Driven Marketing: Overcoming Legacy Barriers in Consumer Brands
In today’s rapidly evolving digital landscape, consumer brands face unprecedented challenges. From geopolitical uncertainties to shifting consumer behaviours, the marketing landscape is more complex than ever. Yet, many of us in the industry find ourselves held back by legacy systems that hinder our ability to adapt and thrive in this new environment. This post explores…
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Mastering Mid-Funnel Marketing: 5 Strategies for Success
The customer journey in a sales funnel is a winding path from awareness to purchase. This journey typically progresses through awareness, interest, consideration, intent, and finally, purchase. Companies deploy strategic marketing campaigns at each stage, guiding potential buyers towards a decision. Savvy marketers craft tailored messages and experiences to nudge customers along this path, addressing…
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Digital Strategy: Insights for SME Success
Strategy – what you do – and planning – how you do it, became amalgamated into strategic planning in the 1960s and 1970s. In the topsy-turvy environment of the late 1980s and 1990s, strategic planning failed to adapt and reinvent itself in the new business climate that was emerging, and failed to deliver its inherent…
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2024 Marketing Revolution: Master Digital Success
“The Only Constant in Life is Change” Heraclitus. 2024 will bring forth game-changing pivotal shifts that demand our attention. From bidding farewell to third-party cookies to the acceleration of artificial intelligence (AI) adoption, these changes might seem daunting, but armed with insightful strategies, you can tackle them with both speed and confidence. Let’s explore some…
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Revolutionising Customer Engagement: Embrace Connected Strategies
Are you already adopting the game-changing concept that’s reshaping how businesses connect with customers? Imagine not just meeting but anticipating needs, creating delightful experiences before customers ask. Advocated by Nicolaj Siggelkow and Christian Terwiesch who wrote “The Age of Continuous Connection”, the seismic shift in customer engagement is driven by cutting-edge technologies, forging deeper bonds…
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Unleashing Digital Success: 10 Cost-Effective Strategies for Companies to Reach Their Target Audience
Companies and businesses often face significant challenges when it comes to building brand awareness to stand out in the digital space. With the right strategies and a touch of creativity, they can overcome these pain points and thrive in the digital landscape. We will explore in this article 10 common pain points experienced by companies…
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